Is A Bigger IPhone X Coming In 2018?

iPhone owners may not have upgraded because the iPhone X was too expensive.
Getty/Carl Court

  • Apple is reportedly working on three new iPhone X models for release in 2018.

  • Bloomberg says there'll be an upgraded flagship to succeed the iPhone X, a larger iPhone X, and a third phone that's more affordable.

  • The details aren't official — but it seems like Apple's most concerted effort yet to persuade a broad base of consumers to upgrade their iPhone.

  • According to a survey from analysts at Piper Jaffray, creating a new family of iPhone X devices may solve two major complaints with the original iPhone X: its price and its screen size.

Apple is hoping everyone who didn't upgrade to the iPhone X this year will change their minds by autumn.

The company is, according to Bloomberg, working on three new iPhones for release later this year. One will be Apple's biggest iPhone ever and probably its most expensive. Think of that like an iPhone X Plus. A second will be the same size as the iPhone X. The third will be a cheaper model that still has some of the flagship's features.

It's unusual for Apple to release such a range of devices in one go. It has also avoided making jumbo phones, with even the iPhone 8 Plus, its biggest phone yet, coming in smaller than rivals like the Huawei Mate 10 Pro and the Google Pixel 2.

Bloomberg reported that the internal thinking at Apple was to appeal to people who like jumbo phones — an area dominated by Apple's rivals — and those who didn't want to fork out for the £1,000/$1,000 iPhone X. Apple touted the iPhone X as its biggest smartphone innovation in years, but it isn't selling well.

A survey of 1,500 iPhone owners conducted by analysts at Piper Jaffray suggests there's demand for a bigger range of new phones. And that should give Apple bulls some hope.

"Our survey of 1,500 iPhone users shows that [around] 40% have not upgraded to iPhone X because they either feel the device is too expensive (31%) or they prefer a larger screen (8%)," the analysts Michael J. Olson and Yung Kim wrote.

Something the analysts didn't pull out but is equally significant: Forty-four percent of those who didn't upgrade said they chose not to because their iPhone "works just fine."

The analysts wrote that the reported new batch of iPhones would probably address the two major complaints: that the iPhone X was too expensive and that it wasn't big enough.

They predicted that Apple would sell 233.8 million iPhones in 2019, more than previously anticipated.

Piper Jaffray's iPhone sales predictions.
Business Insider/Piper Jaffray

Piper Jaffray recently predicted a "super long cycle" in which Apple sees long-term benefit in rolling out iPhone X features like facial recognition to the rest of its lineup.

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